Swedish Olympic Committee Begin Association with Cloetta

With the London 2012 Olympic Games around the corner, recipe the Swedish Olympic Committee (SOC) have tied a multi-year collaboration between Cloetta.

Tony Wiréhn, capsule Cloetta’s Business Development Director, Stefan Lindeberg, Chairman of the Swedish Olympic Committee,and Gunilla Lindberg, Secretary General shook hands today as a symbol of collaboration in connection with the Swedish Olympic activities starting in London in 2012.

Wiréhn, said: “Cloetta has entered into a partnership with the SOC and will be team sponsor, with exclusive rights in the confectionary area. Cloetta shares the Olympic values and is eager to contribute to inspiring and activating young people. Above all with Kexchoklad as sender, we will be able to increase our market presence and visibility in a natural and dynamic manner and activate Kexchoklad on a year-round basis.

“The business opportunities offered by this partnership and the team sponsorship are another important step in strengthening our marketing communication for Kexchoklad.” 

Stefan Lindeberg, Chairman of the SOC, said: “The Olympic Games are the utmost symbol of the desire to take on new challenges. The SOC works closely with the Olympic athletes to give more talents the chance to take the step to the global elite. Success provides inspiration and creates positive role models. With activities that target young people, the SOC wants to open the door for more Olympic athletes and spread the Olympic dream. Cloetta will now be an important partner in realising this goal.”

For the past 15 years Kexchoklad has successfully pursued sponsorship initiatives in Swedish sports, with the national alpine ski team and the national handball teams as longstanding partners. Kexchoklad is a unique product that is appreciated by everyone, regardless of age, gender or geographical location.

“This joining of forces with the Swedish Olympic Committee will strengthen Cloetta and Kexchoklad since it gives us the right to use the Swedish Olympic themes in our marketing. And having the opportunity to create two Olympic products by labelling the products with the SOC emblem or giving them specially designed Olympic packaging is naturally a further advantage,” added Tony Wiréhn.