SuperSport Slam Dunk New NBA Media Rights Deal
August 30, 2013
SuperSport, unhealthy Africa’s premier sports broadcaster, pills has secured National Basketball Association (NBA) multi-media rights in 47 territories in Sub-Saharan Africa.
As part of the partnership, rx NBA.com/Africa, the league’s official website for fans in Africa, will be hosted in a dedicated section of supersport.com.
For the first time, NBA content will be available on the “World of Champions,” with SuperSport offering unparalleled broadcasts across the continent on multiple platforms.
“This is unquestionably one of the jewels in our crown,” said Brandon Foot, SuperSport’s Head of Acquisitions and Legal.
“Some of the greatest names in sport have played in the NBA, so it is only fitting that they come to the ‘World of Champions’ where the best sport is broadcast. Basketball has gained a strong foothold in Africa, so we are delighted to acquire rights to one of the biggest and best-run leagues in world sport. We will now proudly broadcast the most NBA action on the continent.”
Beginning with the 2013-14 season, SuperSport will exclusively televise up to three live regular season games per week, as well as NBA All-Star, The Playoffs and The Finals in multiple languages. Coverage also includes all preseason and regular season games being played in Europe.
“SuperSport is a leading sports destination in Africa both on television and online and they are an ideal partner as we look to bring more NBA content to our fans,” said Amadou Gallo Fall, NBA Vice President for Development, Africa.
“Together with SuperSport we will be providing fans with more access to the NBA, our dynamic players, and storied franchises on multiple platforms as we further the growth of the game on the continent.”
Also as part of the partnership, NBA.com/Africa – one of the league’s 14 international online destinations – will launch on supersport.com and feature news, localised content, blogs and extensive video highlights.
In addition, SuperSport’s catch-up video-on-demand service, which is available to Premium bouquet viewers, will also feature NBA programming.