Supercars Off To Roaring Start In Adelaide
March 5, 2019
The 2019 Virgin Australia Supercars Championship got underway with bumper TV, attendance and digital numbers this past weekend at the Superloop Adelaide 500.
Fox Sports and Network 10 pulled a combined average viewership up 9.3% from the 2018 event, and 12.1% on peak audience.
Fox Sports recorded its highest-ever Adelaide ratings, with significant increases on each day of its broadcast, including a 20% rise for Sunday’s race, for which attendance at the street circuit was a 90,000 sell-out.
Meanwhile, visits to Supercars.com over the event were up 28% and page views up 21% compared to 2018.
The Supercars Facebook page also passed 900,000 likes during Sunday’s race.
Ford’s new Mustang Supercar was the headline act, and it did not disappoint, with defending champion Scott McLaughlin taking his to a pair of victories.
Supercars Media produces the broadcast on behalf of Fox Sports, TEN, SuperView for international online subscribers, international clients in more than 90 countries worldwide and fans trackside.
The 2019 Virgin Australia Supercars Championship continues March 14-17 at the Beaurepaires Melbourne 400.
