Superbike World Championship to be Re-Branded in 2012 by Infront Sports & Media

October 6, 2011

Infront Sports & Media have introduced a exciting visual identity by focusing on re-branding the FIM Superbike World Championship in 2012.

The championship is celebrating the 25th anniversary of the leading road racing series using production-based motorcycles.

The new brand will be launched as a symbol for the on-going development and innovation of the series, addressing the needs and expectation of its partners and millions of enthusiastic motorbike fans worldwide.

The revised identity represents one distinct brand clearly reflecting the sport, its image, ambience, values and style of international motor racing at its highest level. A versatile branding system will enable the series’ global appearance and overall marketing appeal to
be strengthened.

Starting from the first round in 2012, taking place in Phillip Island (AUS), the new event mark and its look & feel will ultimately be reflected in every aspect of the FIM Superbike World Championship events, including television, new media, print, signage and as well as any of the commercial affiliates.

Philippe Blatter, President & CEO of Infront Sports & Media said: “The rebranding of the championship is one of our key priorities within the overall long-term innovation strategy for the series. A distinct and cohesive brand, clearly reflecting the sport, its image, ambience, values and style of international motor racing at its highest level, is an important element of the overall marketing approach targeting new followers and providing all commercial partners with a strong communication platform. With our investment in the new identity the championship is set to being recognised as one of the top global motor sport properties.”

Stephan Herth, Infront’s Executive Director Summer Sports, added: “We believe that the time has come to enhance the presentation and branding of the FIM Superbike World Championship and its support race series. The essence and value of the series will now be captured and conveyed in a new, dynamic and well-structured premium brand. We trust that this can be achieved with the new strong and consistent stand-alone family of brands to increase awareness and to make the event commercially even more appealing for sponsors, TV, media as well as the public.”