Super Fight League agrees a broadcast deal with Fox Sports Asia
By Shantanu Srivastav | February 8, 2018
Super Fight League (SFL) has agreed a one year broadcast deal with Fox Sports Asia for the second season.
Fox’s TV and digital platforms will air the fights in Brunei, Cambodia, China, East Timor, Hong Kong, Indonesia, Laos, Macau, Malaysia, Mongolia, Myanmar, Papua New Guinea, Singapore, Philippines, South Korea, Taiwan, Thailand and Vietnam. In India, it has signed a similar broadcast deal with MTV.
Bill Dosanjh, CEO & founder, Super Fight League, said, “We are excited to be partnering with Fox Networks Group. This association will further capitalise on our long term vision of taking SFL to different markets. In the next 3 years we would like to take SFL to the Asian markets where MMA is more popular than a sport like cricket and comes second after soccer.”
“The opportunity to have our premier content available in over 500 million homes will immediately accelerate the growth of the SFL brand and the sport of MMA across the region.”
Brian Sullivan, president, Fox Networks Group, said, “The passion of Asian fans for mixed martial arts makes this category key to our content offering, and we will contribute with our know-how to make the experience of living it in our portfolio unbeatable.”