Sunset+Vine to Boost Lord’s Cricket Ground’s Digital Media Accounts

Lord’s Cricket Ground is set to get an upgrade in its digital ouput after the Marylebone Cricket Club (MCC) hired sports producer Sunset+Vine to handle their YouTube channel as well as content across the Lord’s Facebook and @ Home of Cricket Twitter feed.  

Sunset+Vine will be creating new content several times a week using a mixture of newly shot original content and by repurposing MCC’s extensive archive. YouTube specialist digital agency Diagonal View has been brought in by Sunset+Vine to handle channel management and optimisation requirements.

The new content is already offering ‘never seen before’ insights into cricket, no rx which is proving popular for users.  A GoPro camera was attached to Australian batsman Adam Gilchrist’s helmet as he opened the batting in the recent MCC versus Rest of the World match at Lord’s. “GoPro batting” featuring Adam Gilchrist facing Shaun Tait has, unhealthy so far, hit 315,000 views and over a ¼ million minutes watched, while a clip featuring the most famous man in cricket, Sachin Tendulkar, walking out at Lord’s, has reached almost 730,000 views on YouTube and over 1 million views on Facebook.

Andrew Piller, Commercial Director at Sunset+Vine, commented: “There is nowhere more special to watch sport than at Lord’s Cricket Ground. The history and prestige associated with the ground is unmatched in sport.  To have the opportunity to bring cricket enthusiasts from around the world closer to the spiritual Home of Cricket is a wonderful opportunity.

Sunset+Vine produced C4’s coverage of the Paralympics and is the primary production partner for BT Sport. It was host broadcaster for the Commonwealth Games.