Suning Become FC Barcelona’s First Chinese Sponsor
By Community | June 11, 2014
Suning, an electronics and technology retail chain, has become FC Barcelona’s first Chinese partner for the next two years with an option of a third.
The deal is a strategic partnership that also involves a series of social and sporting projects. These include the promotion of sport among young Chinese people. In addition to typical benefits in such areas as marketing, image association rights and digital assets, Suning is planning to set up football camps and tournaments to foster the game in different Chinese cities. The winners of these competitions will enter a draw to win a trip to Barcelona to visit the Club and meet the first team players.
The agreement also makes Suning an official partner of FC Barcelona’s fan base in China. Among other projects, this will involve the launch of a Barça microsite on the official Suning website, designed to be the meeting point for FCB supporters around the country.
Statements from the Director General of FC Barcelona, Antoni Rossich, and the vice-president of the Suning Group, Sun Weiming
Director General of FC Barcelona, Antoni Rossich, said: “I would like to express my gratitude and excitement that Suning has become the first Chinese sponsor in FC Barcelona history. Personally, I am convinced that the partnership between Suning and FC Barcelona is a big step forward for the Club and brings us closer to our Chinese fans, creating successful synergies between the two organisations.”
Sun Weiming, vice-president of the Suning Group, added: “Barça has until now been one of the most successful football clubs in Europe and the world, and is the flagship team for class and skill. Its youth training system has produced global stars like Messi, Xavi and Iniesta, and has created the Masia brand. This fits perfectly with Suning’s strategic concept of transforming high technology, focused on innovative retail methods and corporate culture.”