Sun Life Financial to Drop Naming Rights of Miami Dolphins Stadium

Sun Life Financial will not renew their naming rights of Miami Dolphins stadium when their dealm expires in 2015

The Miami Herald reported Tuesday night that the life insurance company has opted out of signing a new deal  due to the company’s decision to shut two of its U.S. operations at the end of 2011.

Sun Life signed a five-year deal with the Miami Dolphins in 2010. Sun Life Stadium is the seventh name the stadium has had since it opened in 1987. Known as Joe Robbie stadium until 1996, after the late owner of the Dolphins, it has also gone by Pro Player Park, Pro Player Stadium, Dolphins Stadium, Dolphin Stadium, and Land Shark Stadium.

Sun Life Financial announced last week that it has shut down two operations in the U.S. effective December 30, citing the desire to improve shareholder returns and lower volatility.

This will not be the first time economic factors have led to a name change at the Dolphins’ home. Pro Player’s naming rights contract came to a premature end in 2001 following Pro Player Apparel’s bankruptcy filing in 1999.

Sun Life Financial will not renew their naming rights of Miami Dolphins stadium when their dealm expires in 2015

The Miami Herald reported Tuesday night that the life insurance company has opted out of signing a new deal  due to the company’s decision to shut two of its U.S. operations at the end of 2011.

Sun Life signed a five-year deal with the Miami Dolphins in 2010. Sun Life Stadium is the seventh name the stadium has had since it opened in 1987. Known as Joe Robbie stadium until 1996, after the late owner of the Dolphins, it has also gone by Pro Player Park, Pro Player Stadium, Dolphins Stadium, Dolphin Stadium, and Land Shark Stadium.

Sun Life Financial announced last week that it has shut down two operations in the U.S. effective December 30, citing the desire to improve shareholder returns and lower volatility.

This will not be the first time economic factors have led to a name change at the Dolphins’ home. Pro Player’s naming rights contract came to a premature end in 2001 following Pro Player Apparel’s bankruptcy filing in 1999.