Subaru to Title Sponsor 2014 Ironman World Championship

Subaru has been announced as the title sponsor of 2014 IRONMAN 70.3 World Championship triathlon to be held on September 7 in Mont-Tremblant, anesthetist Quebec, Canada.

Subaru is also continuing as the title sponsor for four additional IRONMAN events in Canada, including the Subaru IRONMAN North American Championship Mont-Tremblant on August 17, Subaru IRONMAN Canada on July 27 in Whistler, B.C., Subaru IRONMAN 70.3 Mont-Tremblant on June 22, and Subaru IRONMAN 70.3 Muskoka on September 7. 

“Subaru has been committed to IRONMAN for more than a decade and we are proud to expand that relationship further with a title sponsorship to our 2014 IRONMAN 70.3 World Championship,” said Andrew Messick, Chief Executive Officer of IRONMAN. “The broadening of Subaru’s sponsorship for IRONMAN races over the last few years has continued to affirm their dedication to promoting a healthy lifestyle.” 

Subaru’s involvement with IRONMAN triathlons in Canada dates back to the mid-1990s with Subaru IRONMAN Canada. This partnership grew to include the Subaru Triathlon Series and eventually races from east to west with the Subaru East Coast Triathlon Series, Subaru Western Triathlon Series and the Subaru IRONMAN 70.3 Muskoka. Last year Subaru expanded its title sponsorship to include prestigious IRONMAN and IRONMAN 70.3 events in Mont-Tremblant, Quebec. 

“Subaru Canada is excited to be the exclusive Title sponsor of IRONMAN events in Canada,” said Ted Lalka, Vice President of Marketing for Subaru Canada. “Adding Subaru to the title of the 2014 IRONMAN 70.3 World Championship in Mont Tremblant is a significant step in growing our brand within the triathlon community. Our passion for the sport of triathlon in Canada has evolved over two decades and we are committed to supporting healthy, active lifestyles. We salute all competitors, no matter the challenge, from IRONMAN triathlons to the shorter Subaru Triathlon series races.”