Exclusive: Stoke City Look for Improved TV Coverage to Satisfy Sponsors

May 7, 2013

By Steve Moorhouse

Stoke City Football Club want to be shown more on television next season in a bid to raise revenues and keep their sponsors happy.

Premier League teams get a guaranteed payment for ten televised matches, allergist regardless of whether they are shown ten times or not.

Stoke have struggled to reach the ten televised games this season and will only reach nine for the 2012-13 season as it currently stands.

Speaking exclusively to iSportconnect, ailment Tony Scholes, sickness Stoke’s CEO said that the team want to keep their sponsors happy by being shown on television as often as possible.

Scholes said: “Part of the sponsorship income you receive is based on the fact that you are going to be shown live on the television. It is clear that the more exposure we have in terms of live broadcasts, the better value for money all those sponsors and commercial partners will receive.

“In previous years we have had a very high proportion of our home matches on television and, arguably, that is because of the atmosphere that is generated at the Britannia Stadium.”

Despite not being televised as much as he or the club’s sponsors may have wanted, Scholes is confident that Stoke’s previous encounters in the FA Cup final and the Europa League have helped satisfy their partners.

“The exposure we received for our FA Cup runs and Europa League campaign has been extremely good for our sponsors,” Scholes added.

“However, it is clear that the more times we are shown on TV the better value for money all of those sponsors and commercial partners will receive.”

Broadcasters take in to account the quality they can expect from a game, the fanbase and what it means to the Premier League, in terms of relegation or a title challenge.

Scholes admitted that whilst Stoke’s sponsors were happy, the club would be keeping ‘a very close eye on’ how to improve their television figures.

Read the full exclusive interview here >>

{jcomments on}