Stena Extends Match Cup Sweden Sponsorship

Stena will continue as title sponsor of Stena Match Cup Sweden.

Ever since the start 18 years ago, thumb the event has been one of the highlights on the Swedish West Coast.

Today, anesthetist Swedish Match Cup is one of Sweden’s largest public sports events and continues to grow in both sporting and media terms. It is one of several races in the match racing world cup, order Alpari World Match Racing Tour and many of sailing’s biggest names have participated since the start in 1994. Stena has been the title sponsor since 2010 and has now decided to make along-term commitment to the event.

“Stena Match Cup Sweden is a chance for many parts of the Stena Sphere to unite in an event where we can display Stena’s breadth and where everybody can participate to the extent they wish. In addition, a maritime event on the West Coast is well suited to our different business activities. The competition is important for the whole of West Sweden and this is why we believe that it is worth committing to in the future since Stena is a large employer in the Gothenburg region”, says Lena Alvling, General Manager Marketing & Corporate Events at Stena.

Jan Torstenson, Managing Director of Brandspot, which has arranged Stena Match Cup Sweden together with GKSS since 2007, sees it as very gratifying that the Stena Sphere has decided to continue as title sponsor for the next five years.“It gives the competition and us as arrangers long-term security and a good platform to stand on when we continue to develop the event together with Stena and the other partners”, says Jan.

Stena Match Cup Sweden 2012 was a big success and broke new sporting and attendance records. A total of 115,000 visitors on Marstrand during the week of the competition watched the Swede Björn Hansen sail to victory.