Star India Acquire BCCI Title Sponsorship Rights for India Cricket Matches

October 3, 2013

The Board of Control for Cricket in India (BCCI) will have a new title sponsor for the Indian cricket board’s international series and domestic tournaments with Star India and ESPN Software India acquiring the rights for US$320,000.

The price was much lower than the US$539,000 previous title sponsor Airtel was paying to the BCCI for each international match till March 31 when the telecom major refused to renew the contract. 

The marketing committee of the Board of Control for Cricket in India (BCCI) met here at the Cricket Centre, Mumbai, early Thursday morning to receive the bids made for the sponsorship rights.

“The marketing committee has awarded the Title Sponsorship Rights for all series to be played in India in the 2013-14 season to Star India Pvt. Ltd, and ESPN Software India Pvt. Ltd. at a fee of Rs.2 crore per international match,” BCCI secretary Sanjay Patel said in a statement.

He said the bidders had the option of bidding for either the series between India and Australia, or the series between India and the West Indies, or both.