SSE Appoint Synergy to Manage Community Partnership with Rugby Football Union

The Rugby Football Union’s (RFU) National Community Partnership with Energy Giant SSE will now be managed by Synergy.

SSE appointed specialist marketing consultancy company, Synergy, after a impressive pitch earlier in the year.

The details suggest Synergy will implement a full strategic sponsorship campaign  including digital consultancy, PR, event management and rights exploitation to drive awareness of SSE as a valuable supporter of grassroots rugby in England.

SSE will use the responses gained, prior to the survey closing mid-September, to fully understand the resources that will be made available for clubs to win across the year.

Specifications of how clubs can take part will be announced with the full website launch, currently planned for the beginning of October.

Jonny Petrie, sponsorship manager at SSE said: ‘Critical to our sponsorship is making sure we maximise it. When it came to choosing a partner agency to help us do this, Synergy demonstrated from the first moment that they understood our business and our brand so when matched to their creative thinking made them our natural first choice’.

Lisa Parfitt, director of experiential at Synergy, added: ‘This is a really exciting win for Synergy. Our heritage in rugby sponsorship – including grassroots activation – is unprecedented in our industry, and we are looking forward to building a strong campaign for SSE that helps build their brand in England’.