Sports Revolution Partner with WSDE Sport Tourism Expo 2011
February 14, 2011
Sports Revolution the largest media rights owner in UK football stadia advertising sign Partnership agreement with WSDE Sport Tourism Expo 2011, find “We are delighted to announce this partnership and it further emphasises the importance and relevance of the convergence of Sports and Tourism” said WSDE Director Tony Prince.
Kye Punter (Head of Trading Sports Revolution) states, “We see this partnership as a great opportunity to increase our growing portfolio for companies associated with, or in the travel industry wanting to build their brands through the power of sport”.
Sports Revolution is the largest media rights owner in UK football stadia advertising. For advertisers wanting to build their brands through the power of sport, Sports Revolution offers integrated media solutions spanning sponsorship; digital perimetre board advertising; high-definition concourse TV; jumbo screens; posters; field marketing; podcast and online. Aggregating these rights across 72 clubs in the English and Scottish leagues – including 19 in the Premier League – Sports Revolution can connect advertisers with a committed audience of three million football fans per month.
With the English Premier League being the world’s most-viewed football league – able to reach over 600 million people per week in 211 territories – international advertisers are increasingly using it to reach global television audiences. This includes travel and tourism brands. Cyprus Tourist Organisation and Thai Airways are two examples, using Sports Revolution’s rights and expertise in English Premier League to boost their international profile.
Television-facing digital perimeter advertising (LED) has become a powerful advertising medium in football, with Sports Revolution becoming one of the chief players in this fast-developing media space. Managed by a team of highly experienced media industry professionals, Sports Revolution offers top-level media intelligence. Its international audience measurement tool, DigiTar, can be used to scientifically measure and value the TV audience for a game in any given territory.
Sports Revolution’s subsidiary, Stadia Solutions, creates further opportunities for advertisers and rights holders through in-stadia communications and broadcast applications, such as HD Concourse TV and jumbo screens, coupled with bespoke content. Stadia Solutions now has the UK’s biggest HD concourse TV network, installed in 17 Premier League and Championship clubs, including Liverpool and Tottenham Hotspur.
Much of the advertising money flowing into the Premier League and La Liga is coming from Asia, with the region accounting for 40 per cent of the Premier League’s global TV audience.
To better serve this growing market, Sports Revolution recently opened an office in Bangkok. The eight-strong team signals our commitment to advertisers in the region.