Sports Illustrated Design New App Presented by Coke Zero

September 16, 2011

Sports Illustrated has unveiled Sports Illustrated Football Rivals, unhealthy one of SI’s most ambitious app presented by Coke Zero.

The app explores 10 great football rivalries through SI’s unmatched editorial coverage — complete with video and audio enhancements — and delivers the seminal games, capsule deciding plays and dominant performances within a dynamic, easy-to-use interface featuring 3D interactivity.  The free app, is available for the iPad, iPhone and Android Smartphones and can be downloaded on the website

In all, there is more than 300 pages of content and interactive components such as video from Ohio State freshman Archie Griffin’s breakout game against North Carolina (his first big step in a two-time Heisman-winning career), rare photos from the start of the Auburn-Alabama rivalry, a deep look inside the Bears-Packers frigid relationship (with telling quotes) and a recreation of the Army-Navy game played in the aftermath of President John F. Kennedy’s death. The 10 rivalries as chosen by Sports Illustrated editors are presented in interactive timelines where fans can pick points within the histories of each rivalry to access highlights, get inside stories from Sports Illustrated reporters, review key statistics and preview this year’s upcoming showdowns.

Terry McDonell, Sports Illustrated Group Editor, said: “The Sports Illustrated Football Rivals app explores the game’s classic rivalries in a groundbreaking way. The range of the experience is rich and extraordinary.”

Three-time Emmy Award nominated actor Kyle Chandler, known for his role as Coach Eric Taylor in the acclaimed TV series Friday Night Lights, provides voice-over narration for short original films created by Sports Illustrated using archival photos.

The new app is also part of Coke Zero’s Black Edition program, which is designed to help fans enjoy everything about football.  Coke Zero also will serve as the exclusive advertiser of four Sports Illustrated Presents college football conference previews (Pac 12, SEC, Big 10, Big 12) distributed exclusively at Sam’s Club’s 600 locations nationwide. Coke Zero is supporting the app with radio promotions and messaging on more than 30 million Coke Zero cans.  In addition, the brand is giving away thousands of prizes through, including VIP game access, once-in-a-lifetime fan experiences, and a VIP football experience with tickets to a key season-ending rivalry game and a pre-game dinner with a SI staffer.  Every hour, the Coke Zero Black Edition program will give away prizes from EA Sports and Sports Illustrated on, and each week, one person will win a gaming console, the EA Sports video game library and a one-year subscription to Sports Illustrated.

The Coke Zero Black Edition program is showing up at college football’s most intense matchups of the season and giving fans even more ways to win. By visiting the Coke Zero Black Edition Fan Combine, fans can enter to win tickets and upgraded access to future games, and other exciting prizes like tickets to the Chick-fil-A Bowl in January.