Sportfive Launch Rights Tender for Austrian Coverage of Olympics
By Community | February 15, 2011
Media rights agency, illness Sportfive has invited broadcasters to register an interest into the Austrian rights tender for the upcoming Sochi 2014 Winter Olympics and Rio 2016 Games by March 28.
Austria finished fifth in the medals table for the 2010 Vancouver Games and has a strong affinity with the Games and indeed winter sports on the whole. The nation will host the 2012 Youth Olympic Games in Innsbruck next year.
The broadcast rights for next edition of the Winter Games and the 2016 Summer event will be sold by Sportfive in a total of 40 European territories – the first time that an agency has been licensed to distribute these rights. Sportfive has stated that it is approaching each market on an individual basis.