SPORTELAmerica Increases Networking Scope

SPORTELAmerica is only two weeks away and the organisers will be offering more networking opportunities than ever before during the event taking place in Miami from March 17-19, medic 2015.

SPORTELAmerica will feature an early networking breakfast each day before the exhibition opens, cure as well as a lunch buffet and happy hour drinks at the end of play.

The new morning networking occasion will be a first for any SPORTEL event.

“We are adding more opportunities for delegates to meet and talk,” said David Jones, SPORTEL’s Global Sales & Marketing Agent.

“We are starting the official schedule earlier with the breakfast buffet in the delegate lounge at 8:30 am. We will also be finishing the exhibition later than before, with a 7:00 pm closing after networking drinks.”

For the first time, the U.S. edition of SPORTELAmerica will take place in Miami rather than Miami Beach. “We wanted the event to be held in a real business hotel and the JW Marriott Marquis is ideal. It offers the most modern business environment as well as great comfort and recreational opportunities,” Jones said.

“The hotel has a bowling alley and even a full-sized basketball court. And the beach is just across Biscayne Bay, so it’s not hard to get there.”

SPORTELAmerica will serve an excellent conference programme. Jones is especially pleased with the session that has been put together on ‘Marketing & Monetising Second Screen in the Americas.’

“We will be hearing from experts on how business is really being done and where the hot areas are,” he said.

“South America’s interests and budgets have very much shifted towards digital and there are a lot of new opportunities. The content business has changed a lot.”

“The session” will feature Tomas Robertson (Deltatre), Bruno Rocha (Perform), Guillermo Santa Cruz, (IMG Media) and Ed Wells (WWE).

Also planned is a session on ‘The North American Sports Rights Boom’ with Daniel Cohen (MP & Silva), Scott Moore (Rogers Sportsnet) and Thomas Schmidt (Team Marketing).

‘Sport and the Evolution of the Latin American TV Market’ will be tackled by Felix Alvarez Garmon (IMG Media), Felipe Aquilino (Esporte Interativo) Pedro Freire (TyC Sports) and Francisco Pazmino (FOX Sports Latin America).