Speed Stick GEAR to Sponsor BK Racing’s Cole Whitt for Six Races

By Community | May 21, 2014

BK Racing announced today that Speed Stick GEAR will be sponsoring Cole Whitt and the No. 26 Toyota for six NASCAR Sprint Cup Series races.

Speed Stick GEAR launched its sponsorship of BK Racing last weekend at Charlotte Motor Speedway, as Whitt competed in the Sprint Showdown in an attempt to qualify for the NASCAR Sprint All-Star Race.

Speed Stick GEAR will be the primary sponsor for the No. 26 BK Racing Toyota for the Coca-Cola 600 at Charlotte Motor Speedway, and then at Michigan International Speedway, Indianapolis Motor Speedway, Bristol Motor Speedway, and Texas Motor Speedway, and Championship Weekend at Homestead-Miami Speedway. These race weekends will include show car and driver appearances in each race market. Additionally, Speed Stick GEAR will be an associate sponsor of the No. 26 for the remainder of the 2014 NASCAR season. 

The partnership reunites Speed Stick GEAR and Whitt. Speed Stick GEAR was the primary sponsor of the No. 26 and Whitt earlier this year at the Daytona 500. 

“I am thrilled to have Speed Stick GEAR back aboard the No. 26 for six races this season and for the rest of the season as an associate sponsor,” said Whitt. “Their support is especially meaningful since I continue to be a loyal user of Speed Stick GEAR and their support inspires me to gear up for every single race to do my very best.” 

“Speed Stick GEAR provides the No. 26 team with an anchor sponsor to help us advance our level of performance the rest of the season,” said Anthony Marlowe who is a co-owner of BK Racing. “I’m looking forward to seeing Cole Whitt and the No. 26 Speed Stick GEAR™ Toyota competing on the greatest stage in all of motorsports.” 

“We love this sport and Cole Whitt and are proud to once again be supporting him and BK Racing,” said Bill Van de Graaf, Vice President and General Manager, U.S. Personal Care, Colgate-Palmolive. “Cole, BK Racing and NASCAR align perfectly with our brand – we are excited to further extend the partnership.”