Spanish Liga Secures Official Partnership With Sockatyes

May 19, 2015

The Spanish Primera Liga has signed a new partnership with Sockatyes.

The deal will see the logo of videogame Pro Evolution Soccer 2015 (PES2015) on the socks worn by 14 Liga BBVA clubs.

La Liga’s General Director of Marketing and Sales, medic Adolfo Bara Negro, abortion said: “The fact a global brand such as Konami has decided to use the method until the end of the season shows that we have taken the correct decision partnering with Sockatyes.

“We are delighted about the collaboration between Konami, ed Sockatyes and La Liga.”

Director of Konami, Erik Bladinieres, said: “This is a fantastic opportunity with a potential global reach of more than 800 million people, given the international presence of La Liga and its worldwide expansion.”

Last September La Liga signed an agreement with Sockatyes to incorporate advertising on the players’ socks.