South Africa Announces Sponsors for Hockey World Cup Campaign

By Community | May 20, 2014

South Africa’s challenge for the Rabobank Hockey World Cup has been boosted after DLA Piper Germany, DLA Piper the Netherlands and South African firm Cliffe Dekker Hofmeyr agreed to jointly sponsor their bid for the tournament held in the Hague from 31 May – 15 June this year.

As part of the sponsorship, the SA men’s team will wear the DLA Piper logo on their training and match shirts for the duration of the World Cup.

The games will be televised around the world, including Europe, South Africa and parts of Africa (on SuperSport). The South African team will play the Netherlands and Germany in the first round.

Marissa Langeni, CEO of the South African Hockey Association said: “The men’s team is delighted to welcome DLA Piper and Cliffe Dekker Hofmeyr as World Cup sponsors and will proudly wear the logo of this global law firm on their shirts. This sponsorship has allowed us to plan ahead with regards to travelling to the World Cup and to be able to focus on what really matters on match day – playing the best hockey we can and representing our country with pride.”

Richard Fens, co-managing partner of DLA Piper the Netherlands said: “We are delighted with this joint sponsorship with DLA Cliffe Dekker Hofmeyr, DLA Piper in the Netherlands and Germany. The South African men’s team is playing against both the Netherlands and Germany (broadcast live in both countries) and so this sponsorship will attain a significant audience.

“We have great respect for the ambition of the South African men’s team, a diverse group from all regions of South Africa with one shared mission – to proudly represent their country and to compete at the highest level of an international sport. With this sponsorship we support the team’s mission – to head for success on the road to the Rio 2016 Olympics,” he says.

Andrea Collocott, Head of Marketing at DLA Cliffe Dekker Hofmeyr added: “We are immensely proud of our South African men’s hockey team and delighted to be on board as a sponsor as they make their way to the Hague for the World Cup. This sponsorship emphasises that we can make a huge difference by joining our forces with our global counterparts at DLA Piper.”