Sony to Produce Wimbledon Finals in 3D for Global Broadcast

March 8, 2011

The finals of the famous British Wimbledon Tennis major will this year be filmed by Sony in 3D and screened live in high definition 3D to 3D capable cinemas around the world for the first time ever.

In partnership with the Wimbledon host broadcaster the BBC, the live 3D production will also be offered to interested global broadcasters after Sony and The All England Lawn Tennis Club announced their official supplier partnership to bring Wimbledon in 3D to suitably equipped cinemas around the world.

Sony will produce the men’s semi-finals, finals and women’s finals in high definition 3D as the official supplier of the Wimbledon Lawn Tennis Championships, working with SuperVision Media, their theatrical distribution partners, in this initiative.

Fujio Nishida, president of Sony Europe commented: “We are delighted to be working with the All England Lawn Tennis Club to bring such a high profile sporting event to consumers around the world in 3D.

“Watching tennis in High Definition 3D is a stunning experience, bringing the speed of the action and the emotions of the occasion to life; it is as close to the atmosphere and excitement of Centre Court as actually being there.

“With the Live 3D Wimbledon experience available in 3D cinemas across the world, many more people will be able to enjoy one of the world’s most iconic sporting events as though they were actually at Wimbledon.”

Ian Ritchie, chief executive of The All England Lawn Tennis Club, added: “We are delighted that our 3D partnership with Sony will not only guarantee we are at the cutting edge of live sporting television, but also deliver a compelling new viewing experience for our global audiences, especially amongst our younger supporters.”