Sony SIX to Air SPFL in India After Inking MP & Silva Deal
July 30, 2013
Indian sports channel, thumb Sony SIX has signed an exclusive three-year deal with media rights agency MP & Silva to broadcast the Scottish Professional Football League (SPFL) in India.
MP & Silva was appointed in June to be the SPFL’s exclusive distributor of live media rights outside the EU.
Sony SIX has attained rights for more than 70 SPFL matches across all platforms and devices – including internet media – beginning with the start of the Scottish Premiership and Scottish League One from early August.
The agreement is Sony SIX’s latest football ventures, ampoule following the broadcaster’s acquisition of rights to air the 2014 FIFA World Cup Qualification matches, UEFA EURO 2016, Qualifiers for UEFA EURO 2016 and the European Qualifiers for FIFA World Cup 2018.
“We are delighted to partner with Sony SIX to broadcast the new Scottish Premiership and Scottish League One into India for the first time.” SPFL Chief Executive, Neil Doncaster said of the deal. “They are the ideal partner to generate local interest in our League. India is a major market for sports content and we look forward to working closely with Sony SIX and MP & Silva to grow our audience in this hugely populated country where the consumption of football continues to gain momentum.”
Mr. Man Jit Singh, CEO, MSM India, said “It has been our constant endeavour to bring other sports in a cricket crazy nation like ours. Considering the rise of youth interest in football, this gives us a great opportunity to bring viewers one of the most formidable football leagues. We are thrilled to have acquired the broadcasting rights of the SPFL and we look forward to contribute to the growing interest of football in India.”
MP & Silva Group CEO Andrea Radrizzani stated: “This new partnership between SPFL and Sony SIX underlines our ability to offer compelling content for broadcasters and business solutions for rights holders. We look forward to working with the SPFL to explore new markets to further build on the profile of the league globally.”