Social Media and Community Manager – Adidas

January 9, 2017

Location: Tokyo, Japan

Closing Date: January 23, 2017


Purpose & Overall Relevance for the Organisation:

The role of a Social Media and Community Manager is to drive ongoing consumer engagement through the management of community activity across all relevant digital channels and platforms.  Deliver value to our communities through engaging content delivered via our social media platforms and leverage these platforms to create great relationships with our consumers.

Key Responsibilities:

  • Own the publishing, moderation and ongoing engagement to relevant social platforms, in alignment with the global social media standards and guidelines
  • Follow the global launch plans around key stories and content for the brand digital platforms – provide input to global team on local / regional adjustments needed
  • Engage the community actively and responsively, both in relevant outside communities and existing own channels – monitor consumer conversation in real time (reacting to queries, resolving negative experiences and identifying areas relevant for further brand engagement and enhancement)
  • Ensure all content is fully optimized across relevant channels via tagging, linking and rapidly implementing any new social media technology
  • Seek out and participate in relevant category conversations that are happening in the social media space – flag for opportunities for further engagement and interaction
  • Follow and manage the editorial calendar of the category and ensure a seamless long-term consumer journey across all channels
  • Curate the markets’ content to ensure all deliverables are of the highest quality
  • Copywriting of global posts and coordination with Digital, PR and Campaign Leads for campaign maximization
  • Build outreach initiatives to strengthen the brand personality and voice within the industry
  • In partnership with the Digital Analytics team, analyze relevant metrics to measure the impact of social media activities and amend strategies based on learnings and patterns
  • Attend weekly/bi-weekly category team meetings to share analytics, sentiment and conversation report


How to apply: visit