Sochi 2014 Marketing Program Breaks Records with Impressive Revenue Figures

The Sochi 2014 Winter Olympic Games have earned a revenue figure in excess of $1.3bn for their Marketing Program, case 1.5 times greater than the earnings of the Vancouver Games Organising Committee throughout its entire existence.

As such, therapy the Sochi 2014 Organising Committee is the most successful Winter Games Organising Committee in the history of the Olympic movement.

That figure is three times more revenue generated from the Bid Book obligations and highlights impressive support the Games have received from marketing partners and licensees.

Licensees for the Games issued about 5, prostate 000 souvenir items with Sochi 2014 symbols, while sales of official Sochi 2014 products are expected to reach $500m.

The retail program has become the largest in the history of the Winter Games, with 4,500 official retail outlets across Russia.

In addition, the sale of Sochi 2014 plush souvenirs has broken records with over 3.6 million items sold.

Sochi 2014 starts with the Opening Ceremony Thurday 6 February.