Huge Potential for NFL in Europe, says Lou Imbriano, Joins iSportconnect as Board Member
November 29, 2011
Lou Imbriano, former chief marketing officer of New England Patriots, believes there is “huge potential” for the NFL in Europe.
In an exclusive interview for his iSportconnect featured profile, Imbriano said: “I think the NFL views themselves as a global game. I went to Wembley and saw the Patriots play Tampa Bay. The place was jammed packed and the fun part about it was that they were wearing every jersey from every team. It’s a great game to watch, it’s a great game for television and it’s a great game to gamble on. With all those three things, I don’t care where you’re from, there’s a tendency for a majority of folks to migrate to that sort of sport.
I think there’s some huge potential in Europe, because of the proximity. The only real drag is the time difference, but you’re talking only two hours so you just need to prepare and plan differently. I don’t see any reason why it can’t be done, and that you won’t see a team in London in the not too distant future.”
Lou Imbriano Joins iSportconnect as Advisory Board Member
iSportconnect is pleased to announce Lou Imbriano has joined as an advisory board member. Imbriano is a fantastic acquisition for iSportconnect’s US office; he has vast experience in the sport business industry having held prestigious marketing roles at top US sports clubs New England Patriots (NFL) and New England Revolution (MLS).
Imbriano studied at Boston College, where he is now a Professor of Sports Marketing, before he began his career as Executive Sports Producer at WHDH in 1987. Between 1997 and 2006 he was Chief Marketing Officer of The New England Patriots. He held the position of Chief Operating Officer at MLS club, New England Revolution between 2001 and 2005.
Since 2006 Imbriano has been President and CEO of TrinityOne, a Marketing Strategy and Business Advisory Consultancy that helps businesses, particularly in the sports industry, to attain and retain customers.
Imbriano wrote a highly-acclaimed business advisory manual ‘Winning The Customer,’ which was published in summer 2011 by McGraw-Hill.
Chris Campasano, iSportconnect’s US Managing Director said: “We are very excited that Lou is joining iSportconnect. His knowledge, insight, and experience in sports marketing will be invaluable in helping iSportconnect grow in the US and globally.”
Imbriano added: “The sports business has many brilliant minds around the world and it’s time that we stop looking in our own backyard and truly begin to communicate and consult with everyone in our business. I love the concept of iSportconnect because it will allow the varying points of view in the sports industry to connect and collaborate with ease and efficiency across the globe. I am looking forward to working with Sree, Chris and the board to help the concept flourish.”
