Sky Sports sign deal for Chinese Super League

Sky Sports have signed a three year deal to broadcast the Chinese Super League in the UK. The deal was brokered through IMG, who have the exclusive global TV rights to the league.

It’s a major success for China, who are spending vast amounts of money to establish a credible domestic football offering.

Clubs are paying huge amounts of money to bring European talent to the league – and the deal with such a significant broadcaster, in one of the leading football markets, will help give them the exposure they need.

Look out for an iSportconnect special on Chinese Football this week – as we look at how China plan to become a footballing superpower.