Sky Sports sign deal for Chinese Super League
By iSportconnect | July 26, 2016
Sky Sports have signed a three year deal to broadcast the Chinese Super League in the UK. The deal was brokered through IMG, who have the exclusive global TV rights to the league.
It’s a major success for China, who are spending vast amounts of money to establish a credible domestic football offering.
Clubs are paying huge amounts of money to bring European talent to the league – and the deal with such a significant broadcaster, in one of the leading football markets, will help give them the exposure they need.
Look out for an iSportconnect special on Chinese Football this week – as we look at how China plan to become a footballing superpower.