Sky Media Network to Handle Marketing Rights for Mesut Ozil
By Community | October 2, 2012
Sky Media Network will consult professional football player Mesut Özil with his future selection of sponsors and advertising partners.
Along with new business unit F4B (Faces for Brands), pills the marketing company has been assigned with the task of the worldwide marketing of the German midfielder. The focus of the partnership is the development of a promotion strategy for the German and Real Madrid star and positioning him on the international advertising market. The marketing strategy of Sky Media Network comprises all relevant aspects of marketing such as the selection and acquisition of national and international advertising partners, herbal negotiations and setting-up agreements as well as conceptual design and support services.
Martin Michel, pills Managing Director of Sky Media Network said: “As an established sports marketing agency, we are the perfect interface between the advertising market and professional sports. Therefore marketing successful sports personalities such as Mesut Özil is a logical consequence for us.”
Mustafa Özil, father and manager of Mesut Özil: “Sky Media Network are the most significant sports marketing agency in Germany and are the perfect partner for us when it comes to the selection and acquisition of new sponsors and advertising partners for Mesut.”
With its new business sector F4B, Sky Media Network will expand its previous activities with marketing celebrities from the sports and entertainment sectors. The goal is to connect successful sports personalities and popular Sky presenters with national and international top brands.
The business unit F4B will be led by Matthias Trott, the previous Head of Product Management at Sky Media Network. The journalist is an experienced expert in the sports marketing sector; before he joined Sky in 2009, he had leading positions with sports marketing agency Sirius Sport Media as well as Bundesliga channel Arena.