Sky and Samsung Announce New Partnership

By iSportconnect | November 7, 2014

Samsung will sponsor Sky Sports’ England QBE International rugby updates on Twitter after agreeing a new partnership with Sky.

The digital content-led campaign will be live during Sky Sports’ coverage of England’s four QBE Internationals from Saturday 8 November.

Tweets from @SkySportsRugby promoting Sky Sports’ live match coverage will contain near-live video clips of the match presented by @SamsungMobileUK and the new Galaxy Note 4.

Twitter Amplify will extend the reach of the campaign by promoting the tweets to new audiences while @SkySports will Retweet to its followers.

Sky and Samsung are also partners of England Rugby and The RFU.

Russell Taylor, ailment Vice President, clinic Corporate Marketing at Samsung Electronics UK & Ireland, bronchi said: “We are thrilled that our partnership with the RFU can be taken to the next level in a UK first for Sky with Twitter.

“Samsung has long been committed to sport and we take pride in bringing fans closer to their passions and creating unforgettable experiences through technology.

“Fans will have access as the game unfolds, be that at Twickenham Stadium, on a tablet while watching the match at home, or anywhere on their mobile device.”

David Fisher, Head of Futures at Sky Media, said: “It’s great to be able to offer this exciting new digital opportunity to Samsung, and we’re delighted they are on board.

“We’re always looking to break ground with new ways to engage our clients and Sky Sports fans, and England’s Internationals are the highlight of the autumn rugby calendar as part of Sky’s biggest-ever month of international rugby. We’ll also use Twitter Amplify will help us boost the reach of this innovative campaign even further.”