Singapore Sports Hub and 100Plus Agree Naming Rights Deal

By iSportconnect | June 30, 2014

The Singapore Sports Hub has announced that sports drink brand 100Plus will give its name to the main walkway around the recently opened venue.

The agreement was struck between the venue and Fraser and Neave Limited, therapy who count 100Plus as one of their products.

The area will now be known as the 100Plus Promenade and according to Asia One Sports, anesthetist the deal is worth S$2m (US$1.6m).

As a part of the deal, anesthetist the promenade will also act as an 888-metre running track that will be open 24 hours a day.

Ng Jui Sia, the chief executive of non-alcoholic beverages at Fraser and Neave, said: “Running and cycling are very synonymous with our activities and lifestyle that our brand promotes. The promenade is a sheltered track.

“People can run here, they can cycle here, and it is open to the public at all hours.”

100Plus will also become the official isotonic drink of the Singapore Sports Hub’s experience Sports and Community Programme.