Shell Named Presenting Sponsor of US Grand Prix Fan Festival
September 6, 2013
Circuit of The Americas has announced a new partnership with Shell to ignite excitement around the 2013 Formula 1 United States Grand Prix by offering Austin Fan Fest fueled by Shell, impotent an interactive, remedy four-day festival presented free to the public Nov. 14-17.
The lively street festival, now in its second year, will feature an expanded footprint encompassing most of downtown Austin’s renowned Warehouse and 2nd Street entertainment districts.
“We enjoyed a remarkable response to our inaugural Austin Fan Fest last November with 220,000 guests attending over three days and look forward to building on that foundation this year with the help of our new presenting sponsor, Shell,” Circuit of The Americas President and Chief Executive Officer Steve Sexton said.
“We’re creating a larger festival footprint this year with more diverse activities and entertainment options, and we’re opening one day earlier to accommodate arriving race fans. Whether you’re a racing enthusiast, casual sports fan, music lover—or just looking for an interesting way to experience the Austin entertainment scene—Austin Fan Fest fueled by Shell will appeal to you. A key focus will again be live music, with six stages scattered throughout the festival area, as well as a number of interactive fan-engagement zones and lots of activities for race fans and families.”
“Shell has competed in Formula 1 for years; and Austin Fan Fest is a way of connecting people, passion and performance around Formula 1’s spectacular, cutting edge innovations,” said Shell Oil Company President Marvin Odum. “We’re about better, more efficient, ever cleaner fuels and lubricants for our customers. There are few better places to show that off than at a Grand Prix in our own back yard.”