Sheffield Wednesday Adds Azerbaijan Land of Fire as New Shirt Sponsors

English Championship club Sheffield Wednesday have announced a brand new shirt sponsorship deal with Azerbaijan Land of Fire.

The agreement will see the Owls’ home and away shirts adorn the ‘Azerbaijan Land of Fire’ logo – as worn by Spanish La Liga champions Atletico Madrid and newly-promoted French Ligue 1 side RC Lens. 

The ‘Azerbaijan Land of Fire’ brand is led by Hafiz Mammadov and the shirt deal is independent of the native Azerbaijani’s ongoing takeover of the club, sale which is expected to be completed over the next few weeks. 

He said: “This is a very proud day for myself and my country. To marry ‘Azerbaijan Land of Fire’ to a club with the history and heritage of Sheffield Wednesday in English football is the perfect match. 

“Having already established sponsorships with RC Lens in France and Atletico Madrid in Spain, this affiliation with Sheffield Wednesday takes Azerbaijan into the City of Steel, the home of where this wonderful game began. 

“The global impact of Azerbaijan will only be enhanced by partnering with a club that has the worldwide reach of Sheffield Wednesday.” 

Owls chairman Milan Mandaric added: “We are absolutely delighted to announce ‘Azerbaijan Land of Fire’ as the club’s new shirt sponsor. 

“Sheffield Wednesday will gain major added value through this exciting partnership, as will the country of Azerbaijan. 

“Brand association with the likes of RC Lens and Atletico Madrid takes us into new territory and I look forward to seeing the players wearing the shirts for what both parties are sure will be a memorable season ahead.”