Sheffield United Signs Biggest Partnership

June 25, 2019

Sheffield United, newly promoted to Premier League, has agreed its biggest commercial deal with USG.

Under the three-year agreement, the Australia-based global multi-asset broker will become the club’s principal partner. The brand will also feature on front of shirt and sleeve.

United CEO Stephen Bettissaid: “We are really excited to have USG on board as we begin our journey back in the Premier League. Having an international sponsor on board shows just how far the club has come both on and off the pitch”

USG Chief Executive Shay Zakhaim, said: “We are honoured to have a partnership with a club with such a rich tradition and history. We are excited to be at beginning of a new chapter in the club’s story. United and the Premier League offer worldwide exposure for our business and that is something we are very keen to embrace.”