Sheets(TM) Brand Becomes Official Energy Product of 2012 Sony Ericsson Open
March 15, 2012
Sheets(TM) Brand, the creator and developer of Sheets(TM) dissolvable strips, today announced a sponsorship agreement to become the official Energy product of the 2012 Sony Ericsson Open.
The 28th edition of the Sony Ericsson Open will once again feature the top players in the world competing at the Crandon Park Tennis Center for one of the most prestigious titles in tennis. The tournament is owned and operated by IMG and will be held in Miami from March 19 until April 1.
Sheets(TM) Brand will offer tennis fans an exclusive preview of the brand’s new product which will be available nationwide in May, in addition to sampling their existing Energy Sheets(TM). Sheets(TM) Brand will also receive a sponsorship tent, in-stadium and grandstand court signage and stadium court promotions.
“We are thrilled to be a part of the 2012 Sony Ericsson Open, one of the premier tennis tournaments in the United States,” said Warren Struhl, Co-founder, PureBrands, LLC, owner of Sheets(TM) Brand. “Our new partnership allows us to support one of our key brand partners, Serena Williams, while we align Sheets(TM) Brand with the game of tennis for the first time.”
Last year’s Sony Ericsson Open was one for the record books with over 316,000 people visiting the tournament during the event’s two weeks. With the likes of Rafael Nadal, Roger Federer, Novak Djokovic, Andy Roddick, Andy Murray, Serena Williams, Venus Williams, Maria Sharapova, Caroline Wozniacki and Kim Clijsters on hand the Sony Ericsson Open always delivers the best tennis action imaginable.
by Ismail Uddin