Razor Brand in Discussions to Shave Brian Wilson’s Iconic Beard in Marketing Stunt
August 23, 2013
Brian Wilson’s beard has gained even more notoriety after American razor company 800Razors.com revealed they want to double Los Angeles Dodgers pitcher Brian Wilson’s salary to shave his beard and become a brand ambassador.
Wilson grew the beard and dyed it black in 2010 as a member of the San Francisco Giants team which went on to the World Series over the Texas Rangers.
Wilson signed a one-year, US$1 million contract with the Dodgers in July while recovering from shoulder surgery, but only made his debut for the club in a 6-0 win over the Miami Marlins overnight.
“His beard is iconic, we are in the quality razor industry and want to partner with other shaving icons to show how great our product is,” 800Razors.com president Phil Masiello said.
“If it can tackle shaving a beard like his, it can work wonders on the average man.”
Masiello later confirmed they were in serious discussions about shaving the beard, but the mystique surrounding it might keep Wilson from shaving despite the money on offer.
“In addition to the financial hurdles and dealing with Brian’s agents, there is also the ‘superstitious element of the beard. Fans have been all over us on Twitter because they’re against him shaving,” Masiello said.
The Massachusetts-born pitcher is just one of many sports stars notable for growing long beards in recent years.
NBA player James Harden’s fans share the slogan ‘Fear the Beard’ with Wilson.