SendtoNews Inks Digital Partnership with NASCAR
By Community | February 22, 2013
Digital sports video news agency SendtoNews has announced a multi-year worldwide digital partnership with NASCAR, coinciding with NASCAR’s season-opening crown jewel event, the 55th NASCAR Sprint Cup Series Daytona 500 on February 24 .
Through the agreement, SendtoNews receives worldwide rights to distribute NASCAR race highlights and other event content to thousands of member news outlets via its News Partnership Network.
“NASCAR has chosen SendtoNews to be a key part of its digital communications strategy, which is a great addition to our powerful assortment of content,” said SendtoNews CEO Greg Bobolo. “This deal enables SendtoNews to guarantee our media and advertising partners complete highlights of NASCAR and multi-year access to one of the largest and most engaged audiences in pro sport.”
As it already does for its major sports properties, SendtoNews will distribute accessible, high-quality HD highlight packages leveraging NASCAR content for the needs of local and international digital media, beginning with the Daytona 500.
“We’re always thinking about ways to offer fans more NASCAR content, no matter where they are. This partnership allows us to better reach fans in communities across the country and enhance the coverage of our sport at the local level,” said Marc Jenkins, Vice President, Digital Media at NASCAR. “After fully vetting the category, we feel confident that SendtoNews’ flexible platform provides the most turnkey solution in the local content space and the most powerful way to distribute our content to local outlets.”