SendtoNews Inks Digital Content Rights Deal with MLB Advanced Media

By Community | July 9, 2014

SendtoNews, salve one of the fastest growing syndicators of sports video highlights, troche  have signed today a multi-year agreement with MLB Advanced Media (MLBAM) for the global syndication of Major League Baseball (MLB) and Minor League Baseball (MiLB) short-form digital video content.

Under the terms of the agreement, SendtoNews will have digital distribution rights to MLB game highlights, interviews, top plays and other MLB-related video to local news sites throughout the United States and Canada. In addition, the agreement provides for expanded digital rights to distribute MLB video content globally, excluding certain territories where MLBAM has existing digital distribution partnerships.  The agreement also includes archived content, long-form original programming and global rights for the distribution of MiLB short-form digital video content.

“MLBAM has long been one of the most prolific sports content creators in the world and its vast library of content generated throughout the 2500 game baseball season is the holy grail of sports video highlights,“ said Greg Bobolo (pictured), CEO of SendtoNews. “MLBAM is one of the most successful technology companies in the world and to become a global syndication partner is another huge market validation for SendtoNews and a strong statement about the capabilities of our syndication platform, our business model and our people. We are excited and honored to enter this partnership.”

“This partnership is reflective of our long-standing commitment to bring baseball content directly to fans across a variety of platforms, specifically leveraging the SendtoNews syndication platform to reach our fans through their preferred news sites,” states Alexander Pigeon, VP, International, MLBAM.

“There is an enormous wealth of highly sought-after content available to SendtoNews through these two properties,” continued Mr. Bobolo. “This inventory will prove invaluable to our publishing partners for attracting readers and developing readership loyalty.”