Scottish FA Agrees Major Multi-Million Pound Sponsorship Deals

The Scottish Football Association has announced two major new deals with adidas and JD Sports worth multi-million pounds.

Adidas have extended their partnership, which began in 2009, as the Official Kit Supplier until 2018.

JD Sports have become the Scottish FA’s new exclusive retail partner until 2018. The deal comes ahead of the the new home kit and training wear, which will be launched on Thursday 14th November.

Stewart Regan, Scottish FA Chief Executive, said: “We are delighted to announce these sponsorship agreements with two of the leading sports brand manufacturers and retailers in the United Kingdom.

“They have shown their commitment to Scottish football by investing in the game and with the upturn in fortunes of all our national teams, we are sure the partnerships will be mutually beneficial.

“By confirming these contracts, we feel that we are continuing to elevate the profile of our national teams and ensuring that our supporters around the world have access to the very best merchandise and replica kits. The money that we generate through this partnership continues to support our strategic objectives, particularly in the Performance and Grassroots areas.”

Nick Craggs, adidas Area North Brand Director, added: “Both adidas and the Scottish FA have a long and proud heritage in football and we are delighted that we are able to continue that partnership for another five years. Like all Scotland supporters, adidas has a passion for the game and the national team will wear the very best in kit technology.  

“adidas is also committed to encouraging youngsters to participate in sport and we are especially pleased that we can help the Scottish FA continue to develop its grassroots activities.  We look forward to the next chapter of our already long and successful relationship.”

Barry Bown, JD Sports Chief Executive, commented: “We are proud to have secured this exclusive retail partnership with the Scottish FA and look forward to a successful relationship and being a firm part of the Scotland supporters. This is an exciting opportunity for both parties and we look forward to welcoming fans both in-store and online.”