SBOBET Becomes Official Asian Betting Partner of Southampton & West Ham

Online bookmaker SBOBET has announced further partnerships in the Premier League by becoming the Official Asian Betting Partner of Southampton and West Ham United.

SBOBET, which operates in Asia, has already secured partnerships with Swansea and Hull City in the last few weeks.

West Ham United Vice-Chairman Karren Brady commented on their deal: “Following a hugely successful term as the Club’s Principal Sponsor, we are delighted to continue working with SBOBET and remain a member of the SBOBET family of Barclays Premier League football clubs.

“SBOBET demonstrated over the past four-and-a-half years from their investment in the Premier League that football was key to their business and it is important that West Ham United continue to partner with organisations who have a vested interest in our game.

Bill Mummery, Executive Director of SBOBET, commented: “It is especially pleasing that SBOBET and West Ham United will be joining forces again for the coming season which will take us into our fifth year of working together to achieve our mutual objectives.”

Dominic Fawcett, Chief Commercial Officer at Southampton Football Club, added: “We’re delighted to sign SBOBET as our Asian betting partner. 

“We look forward to working together, and also building our supporter base in the Asia region.”