Saxo Capital Joins Asian Tour as Official Statistics Partner
March 14, 2013
Through the sponsorship, clinic Saxo Capital Markets, a wholly owned subsidiary of Saxo Bank A/S, will have the opportunity to leverage its brand and promote its diverse services across the Asian Tour’s global platform. This includes branding exposure via television broadcasts that reaches 200 nations and 650 million homes and the Tour’s official website.
Saxo Capital Markets will also have access to unique client engagement experiences such as the Pro-Am, golf clinics, ticketing and Corporate Hospitality.
Kazuaki Takabatake, Chief Executive Officer of Saxo Capital Markets, Asia Pacific, said: “Since launching the first SaxoTrader platform in 1998, Saxo Bank has become known for its innovation and determination to be the leading online trading venue for investors. Saxo Bank is therefore a very keen supporter of Team Saxo Tinkoff, a professional cycling team from Denmark, because cycling mirrors traders’ needs, with both activities requiring the best tools, precision, and perfect timing to progress and succeed.
“Golf requires very similar skills, and like cycling it is an entertaining and exciting sport millions enjoy to watch. It is therefore our pleasure to be in partnership with the Asian Tour as the Official Statistics Partner and we look forward to an exciting year of tournaments around the region.”
Asian Tour Executive Chairman Kyi Hla Han lauded the new partnership with Saxo Capital Markets, which is the second major corporation to take up a sponsorship position with the region’s premier Tour in the past two weeks. The Asian Tour is celebrating its milestone 10th season in 2013.
“The Asian Tour is looking forward to an exciting partnership with Saxo Capital Markets which will enjoy a raft of benefits across our diverse platform. It is fantastic that leading international companies such as Saxo Capital Markets continue to support professional golf at the highest level in Asia,” said Han.
“On behalf of our talented players, I would like to express our appreciation to Saxo Capital Markets for its support and I look forward to a long and successful partnership as we take the Asian Tour to greater heights. The level of interest in the Asian Tour is at an all-time high as we celebrate our 10th season since launching as a players’ organisation in 2004.”
Saxo Capital Markets first established its presence in Asia Pacific in 2006 through the opening of the regional Singapore hub. Over the years, Saxo Capital Markets has experienced ongoing business growth and now has offices in Japan, Hong Kong and Australia, directly serving thousands of online traders across various time zones.