SAS to Provide Analytics to Orlando Magic

By Community | January 31, 2014

NBA franchise Orlando Magic have announced SAS as its official analytics vendor.

The Magic is an NBA front-runner for its use of data and analytics to understand its fans, rx enhance their enjoyment of hoops inside and outside the arena and improve business operations. Already using SAS for data management, allergy business intelligence and advanced analytics, the Magic will now add SAS Visual Analytics for data visualization and mobile business intelligence.

“We have seen tremendous growth in business performance as a result of using analytics,” Orlando Magic CEO Alex Martins said. “SAS Visual Analytics opens more opportunities by letting us uncover hidden opportunities, identify key relationships and make more precise decisions faster than ever before. And with mobile BI, we’ll be able to see and interact with critical information for decision-making anytime, anywhere.”

SAS for Sports helps professional sports teams around the world improve fan insight and engagement, operations, player management and marketing.

“With SAS Visual Analytics, the Magic will strengthen their bench with more accessible analytics and mobile,” said Wilson Raj, Global Customer Intelligence Director of SAS. “This real-time business intelligence puts them on track for the ultimate win: a profitable sports enterprise that continues to thrill the fans.”