Samsung Inks Long-Term RFU Partnership

October 16, 2014

Major electronics brand Samsung has today signed a long-term partnership with the Rugby Football Union (RFU) .

The three year agreement will see Samsung become a key technology supplier as the Consumer Electronics & Smartphone Partner and Official Home Technology Partner to the RFU and England Rugby Team.

As the UK’s leading manufacturer of large format displays, vialis 40mg Samsung will install over 700 state-of-the-art digital screens throughout Twickenham Stadium, healing with further displays integrated into England Rugby’s training ground at Pennyhill Park. The Samsung Smart Signage products will significantly enhance the fans’ experience and benefit elite and grassroots player levels, reflecting the growing importance of technology in enhancing the game.

The agreement will also benefit over 2,000 RFU affiliated grassroots rugby clubs across the UK, giving them a unique purchase offering with access to Samsung’s Smart Signage and other coaching technologies.

As Official Partner to England Rugby, Samsung will also benefit from an extensive range of sponsorship rights including match day branding rights, hospitality packages and category exclusivity in consumer electronic & smartphone products.

Sophie Goldschmidt, RFU Chief Commercial & Marketing Officer, said: “We are delighted to welcome Samsung to our partnership family, a brand that is internationally renowned as an innovative industry leader.

“There are natural synergies between Samsung and the RFU, as sport and technology become increasingly intertwined and we both strive to be at the forefront within our specialty areas.”

Andy Griffiths, President of Samsung Electronics UK, said: “Samsung has long been committed to sport, both in the UK and globally, and we take pride in bringing fans closer to their passions and creating unforgettable experiences through our technology.

“Partnering with the RFU and England Rugby team is a very exciting step for us ahead of what will undoubtedly be a fantastic year for the nation. The installation of leading Samsung technology at Twickenham and Pennyhill Park will not only support the England team, but will bring fans closer to the game than ever before, ensuring that they don’t miss a single kick, try or tackle.”

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