SailGP Enlists Greenfly To Enhance Media Sharing

SailGP, the annual global championship featuring the world’s fastest sail racing, today announced a partnership with brand advocacy leader Greenfly, and has deployed Greenfly’s software platform for media collection and distribution. The partnership enables SailGP to aggregate and curate photos and videos for easy sharing with its world-class athletes and teams, while enhancing the league’s central digital channels.

The pinnacle of the sport, SailGP currently features teams from Australia, Denmark, France, Great Britain, Japan, Spain and the United States, and is working to expand its social reach and storytelling capabilities prior to the April 2021 start of its postponed second season.

During each of SailGP’s two-day events, thousands of media assets are created via body cameras on the athletes, fixed cameras on each of the seven race boats, on-water photographers and videographers, helicopters and drones, and videos clipped from the live broadcast feed. The partnership with Greenfly will enable content collection and curation to be automated, with the ability to route and share image and video galleries with teams and individual athletes immediately after each race.

SailGP has recognized the importance of activating and supporting each athlete’s personal digital brand, growing their fan network, and keeping them updated and engaged both during and outside of the season.

SailGP CMO Tim Godfrey said: “This unique partnership with Greenfly helps facilitate and streamline content collection from so many sources, and easily and quickly get it in the hands of our seven national teams and more than 50 elite athletes. We’re able to not only help support each team and athlete to build their own personal audiences, but also create unique and engaging content for viewers and fans across SailGP’s digital channels.”