Sacramento Kings Sign Uber Technology Partnership
By Community | September 26, 2014
National Basketball Association (NBA) franchise Sacramento Kings have announced a partnership with Uber, medicine the mobile application that connects potential passengers to drivers for ease of travel by car.
The partnership calls for the Kings to integrate the Uber experience within the club’s official mobile application, therapy which will allow fans to easily secure drivers for all Kings home games starting with the October 29 match-up between the Kings and the Golden State Warriors.
“This first-of-a-kind partnership is part of Uber’s mission to change the way people move, work and live,” said Uber’s Sacramento General Manager Wayne Ting. ”Sacramentans are already big fans of Uber, and now Kings fans can use the team’s app to make sure they get a safe, reliable and affordable ride to each and every home game at the tap of a button.”
Patrons with iOS mobile devices will be able to access the Uber feature in either the “Going to the Game” or “Transportation” sections of the Kings’ mobile app by the October 29 game against the Warriors. An Android version is expected to be unveiled by mid-November.
“Our partnership with Uber is a win-win for Sacramento Kings fans,” said Kings President Chris Granger. ”Not only are we utilizing technology to provide an enhanced and more frictionless experience, but we’re also increasing safety for our fans, arena neighbors and the region. The Kings support of new ride-sharing platforms like Uber are a key factor in making Sacramento and the Capitol region a more vibrant and viable place to live.”