Russell Wilson to Appear in American Family Insurance Super Bowl Advert

By Community | January 31, 2013

Upcoming Seattle Seahawks rookie quarterback, Russell Wilson has been revealed to appear in American Family Insurance’s Super Bowl advert.

Wilson, who recently signed a multi-year endorsement agreement with American Family Insurance, will appear in American Family’s local market Super Bowl television commercials in 50 media markets. Three other noted athletes or personalities also are featured in the spot: American Idol 2012 winner Phillip Phillips; PGA veteran Steve Stricker; and 2010 Winter Olympics silver medalist women’s hockey goaltender Jessie Vetter.

Images of the four appear with audio of Phillips’ hit song “Home,” accompanied by narration praising individuals who pursue their dreams. Consistent with other recent American Family Insurance advertisements, the spot encourages viewers to pursue their dreams, “because it’s the dreamers who inspire us to go after our own (dreams).”

“We have a big story to tell, and there’s no bigger venue than the Super Bowl to tell it,” said Telisa Yancy, American Family Insurance’s advertising director.

Wilson became familiar with American Family Insurance during his single season playing for the University of Wisconsin in Madison, Wis. His wife, Ashton Wilson, worked at the insurer’s headquarters in Madison, and Wilson picked up on the company’s philosophies and its philanthropic efforts.

Many NFL scouts considered the 5’11’’ Wilson several inches too short to play quarterback, but he persevered and earned the starting nod as a Seahawks rookie with his leadership, focus and work ethic. Terms were not released on the American Family multi-year endorsement agreement.

“Russell Wilson captured the imagination of people across the country this past year,” said Jack Salzwedel, American Family’s chairman and CEO. “He had big dreams that came true because he wouldn’t let any obstacles get in the way.”