Rugby League World Cup Gaming And eSports Tender Won By 7League
October 17, 2019
Rugby League World Cup 2021 has announced that Seven League, the digital sports consultancy has won the strategic gaming and eSports tender for the tournament.
Seven League have won the appointment in the hope of driving forward the digital element that will be behind the entire 2021 Rugby League World Cup.
Jonathan Neill, Commercial Director at RLWC2021 commented: “We want to explore the positive role that gaming and esports may play alongside the men’s, women’s and wheelchair tournaments at RLWC2021 in meeting our overall objectives.”
Richard Ayers, Founder and CEO at Seven League, commented: “I’m thrilled that RLWC2021 has chosen Seven League to explore the ways in which the tournament can connect with fans and communities through gaming and esports. We look forward to using our extensive experience of working with both ‘traditional’ sports clients and esports/gaming clients at this important intersection between the two worlds.
