Rugby Expo announces day one workshop programme

By Community | October 19, 2012

Friday 19th October – Following on from the recent announcement which saw some of the biggest names from the commercial world of sport confirm their involvement in Rugby Expo 2012, prescription a full workshop programme for day one of the event has now been confirmed.

The workshop programme will run throughout the day, providing delegates with opportunities to engage with and learn from industry experts who will be sharing their skills and experiences in a series of focused sessions.

This year’s workshop programme is as follows:

Workshop 1.1: Ticketing strategies and ticket pricing to deliver sales – a focus on dynamic ticketing and other innovations

Led by Derek Palmer, International MD, with case studies from clients and suppliers

Workshop 1.2: Digital fan engagement – hosted by Opta

Angus McNab, head of professional rugby and sales manager, Opta

Jon Reay, digital strategy director, Aqueduct


Workshop 1.3: Promotion, relegation and the implementation of minimum standards

Trevor Watkins, partner, Pinsent Masons LLP

Tony Rowe OBE, chief executive, Exeter Chiefs

Gary Hetherington, chief executive, Leeds Rugby

Geoff Irvine, Chairman, Bedford Blues & Championship clubs and Board Director, ER2015


Workshop 2.1: Intelligent & creative marketing of clubs with limited budgets

Simon Marjoram, managing director, Bamboo Marketing Communications


Workshop 2.2: A partnership approach to sponsorship – Lions case study

Charle McEwen, director of sales and marketing, British & Irish Lions

Giles Morgan, global head of sponsorship and events, HSBC

Mark Cameron, global brand experience director, Land Rover


Workshop 2.3: Digital & social media: a look at the digital landscape through a sports lawyer’s eyes

Nick White, partner, Couchmans LLP


Workshop 3.1: Synthetic turf in the professional game

Steve Griffiths, head of technical services, International Rugby Board

Simon Winman, head of funding and facilities, Rugby Football Union


Workshop 3.2: Converting ‘friends’ and ‘likes’ into £’s – the power of social media

Agency TBC

Workshop 3.3: Professional players: How can rugby safeguard the welfare of the game’s biggest asset?

David Barnes, rugby manager, Rugby Players’ Association

Omar Hassanein, chief executive, Irish Rugby Union Players’ Association


The full conference and workshop programme for day two of Rugby Expo will be announced next week.

Commenting on today’s announcement, Jonathan Wilson, event director for Rugby Expo, said: “This year the conference programme is one of the event’s best ever, with a fantastic list of speakers, main stage debates and focused workshops to provide delegates with a wealth of knowledge and insight into many of rugby’s key issues.

“We’ve already received excellent feedback regarding the conference programme for day one and look forward to releasing day two’s content next week.”