Royal Purple to Title Sponsor Las Vegas Bowl

American lubricants manufacturer Royal Purple has been announced as title sponsor of the Las Vegas Bowl for the next three years.

The popular college football bowl takes place each year a few days before Christmas at Sam Boyd Stadium and has become a tradition for many locals to attend.

The 2013 Royal Purple Las Vegas Bowl, featuring a Pac-12 team against the top selection from the Mountain West Conference, will take place on Dec. 21 this year. Kickoff is at 12:30 p.m.

Royal Purple, which is located in Porter, Texas, produces a wide range of high-performance lubricants for nearly every consumer and industrial application.

Last year’s bowl game attracted more than 33,000 fans and earned the third-highest TV rating in the game’s history.

“Today marks a wonderful new alignment between our bowl, our city and Royal Purple,” said the bowl’s executive director, Dan Hanneke, in a release. “Our event will only continue to grow with the addition of a great title sponsor and we can’t wait for the 22nd edition of the game, which is now just three months away.”