Rhino Rugby has extended its long-term agreement with Rugby Expo as the convention prepares to be revamped for its 2011 edition.
The company’s Rhino Turf will be supplied as the surface of a specially created ‘Interactive Zone’ which will host a range of hands-on activities and demonstrations during the event. Rhino CEO Reg Clark said: “We will showcase all of the Rhino brands at the event and are delighted to be central to the new interactive Zone. Visitors will be able to experience the Rhino Turf Mini Park while watching live demonstrations. This is an example of how the organisers have made changes which will make the event more rewarding for attendees, apoplectic exhibitors and partners alike.”
One of the most fundamental changes is the Interactive Zone with tweaks to the structure and marketing. Day One will focus on the issues facing the professional and international game while Day Two will be dedicated to community rugby, link with complimentary Day Two tickets being made available to grass roots clubs via a number of partner channels.
John Hockey, chairman of Rugby Expo 2011 organisers Rugby Ventures, added: “Rugby Expo 2011 brings the world of rugby together in new and exciting ways and is set to underscore the event’s reputation as the key conference, and meeting place for the world of rugby worldwide.”