RFU Team up With USA Rugby in Commercial Venture

July 24, 2015

The Rugby Football Union (RFU) has agreed a partnership with USA Rugby in an effort to grow the sport commercially in the United States.

The deals sees the RFU become a minority shareholder and strategic partner in USA Rugby’s new commercial subsidiary, cialis Rugby International Marketing (RIM).

The RFU will provide strategic advice on how to develop USA Rugby’s commercial rights within the US sports market.

RFU CEO, Ian Ritchie, said: “We have had another record year financially and we anticipate this investment in rugby in the USA will have a beneficial effect on rugby in England, the US and across the world, while not diluting our investment and strategic ambitions for rugby in England.

“The RFU’s financial returns as a partner in RIM will be reinvested back into the game in England. Investing in the world’s largest sporting market makes a great deal of sense and we look forward to working with USA Rugby.”

USA Rugby CEO Nigel Melville said: “We are delighted to have made this mutually beneficial agreement with the RFU. Their expertise and guidance will help to ensure that we further commercially develop rugby in the USA.”

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