RFL and Ladbrokes Ink Three-Year Sponsorship Deal

The RFL has agreed a three-year partnership with betting and gaming company Ladbrokes to become title sponsors of Rugby League competition, the Ladbrokes Challenge Cup.

As part of the deal Ladbrokes will receive branding at all Ladbrokes Challenge Cup matches, introduce a Responsible Gaming programme for Rugby League players, fans and staff and also create the tournament’s first Ladbrokes Player of the Round Award.

Ladbrokes will also work with players on promotional campaigns and activities and promote the Ladbrokes Challenge Cup across their media channels.

The tournament will take place over the weekend of January 31-February 1 with the final at Wembley Stadium.

RFL Commercial Director Chris Rawlings said; “I am delighted to announce a three-year partnership that will see the sport’s oldest and most prestigious competition become the Ladbrokes Challenge Cup.

“Ladbrokes is the latest major brand to recognise the advantages of associating their brand with Rugby League and it gives me great pleasure to welcome them to the sport’s current existing and impressive commercial portfolio.

“We look forward to working closely with everyone at Ladbrokes and our member clubs to promote this exciting partnership.”

Richard Glynn, CEO of Ladbrokes said: “We’re thrilled to begin our sponsorship of the Ladbrokes Challenge Cup in a historic and momentous year for the sport. Rugby League is without doubt one of the world’s most exciting sports, brimming with energy and adrenaline both on and off the pitch.

“The fans are beyond passionate, and that passion is infectious and spreading quickly across the globe. This exclusive deal will bring Ladbrokes unprecedented access to the action, which all of our customers have become accustomed to as part of The Ladbrokes Life.”